FREE One Month Trial: Full Eye Tracking Solution (Lite 120 hardware and InsightLab experimental software included)

Wrap up the year with a great deal

Get into the season of giving by treating your lab with the new research companion. Place your order until December 31 and secure your 20% discount on all products available.

reveal human

Get deeper insights with eye tracking technology

Get deeper insights with

Get deeper insights

with

eye tracking technology

FREE One Month Trial: Full Eye Tracking Solution
Lite 120 hardware and InsightLab experimental software included

FREE One Month Trial: Full Eye Tracking Solution. (Lite 120Hz hardware and InsightLab experimental software included)

The EyeLogic remote eye tracking solution enables researchers to gain insights into human behavior. Our products offer a non-invasive yet powerful method to reveal attentional focus and underlying cognitive strategies.

LogicOne eye tracker below a monitor
LogicOne 250

Extend your behavioral research

Our research-grade eye tracker captures precise gaze data at 250 Hz, supporting both fixation- and saccade-based studies. This screen-based system gives researchers the flexibility to investigate attention, perception, and behavior with high confidence and reliability.

Lite eye tracker
Lite 120

Reliability Meets Portability

The Lite is a portable, screen-based eye tracker designed for versatile research anywhere – from the lab to the field – with sampling rates up to 120 Hz. It captures visual behavior quickly and reliably, even on compact laptops, making it ideal for flexible and mobile research setups.

 

InsightLab analysis
InsightLab

Behavioral analytics software

A dedicated software platform for screen-based eye tracking studies, tailored to psychology, neuroscience, consumer, and human-interaction research. It streamlines data enrichment, aggregation, and metric extraction with validated workflows, delivering accurate and replicable results efficiently for academic and professional use.

Use eye tracking in different applications

Academic Research

In academic research, eye tracking is applied both in laboratory settings and real-world environments to study the behavioral, cognitive, and affective processes that guide human attention, learning, and memory. It provides insights into why and how people move their eyes and how visual information is perceived and processed.

Education and learning Sciences

In the learning sciences, eye tracking is used to analyze gaze and eye movement patterns to better understand students’ cognitive, social, and emotional skills. It also enables researchers to assess the effectiveness of educational methods and interventions, providing data to improve teaching strategies and learning outcomes.

Market Research and User Experience

In marketing and user experience studies, eye tracking allows researchers to measure consumers’ attention, interest, and decision-making processes, as well as their responses to advertisements. It is also a valuable tool for evaluating websites and applications, helping to optimize design and create more effective, engaging user experiences.

BLOG  |  Latest Article – 8.12.2025

Holiday Shopping Ads: Where Do Consumers Really Look First?

The holiday season is a visual overload – flashing lights, festive colors, and endless promotions competing for our attention. But with all that sparkle, where do consumers actually look first? Eye tracking gives us the answer – and it’s not always where brands expect …

The following well-known institutions are already using our solution

Meet us at one of the upcoming events

January 21-23, 2026

March 15-18, 2026

March 18-19, 2026