We proudly present our Eye Tracking Analysis Platform – InsightLab. Check out our most comprehensive Analysis Software and boost your experimental workflow for screen-based eye tracking studies.
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reveal human
Get deeper insights with eye tracking technology
Get deeper insights with
Get deeper insights
with
eye tracking technology
EyeLogic remote eye tracking devices enable researchers and businesses to get insights into human behavior. Our devices provide a non-invasive and powerful method to reveal attentional focus and cognitive strategies.
Use eye tracking in different fields
Academic Research
In academic research, eye tracking is used in the lab and in natural environments to investigate behavioral, affective and cognitive processes underlying human attention, learning and memory. Eye tracking helps understand the reasons and motivation for eye movements and how we capture visual information.
Education
By analyzing gaze and eye movement patterns, researchers in the learning sciences use eye tracking to understand students’ social, cognitive and affective skills and assess the efficacy of educational interventions.
Consumer Behaviour
With the help of eye tracking, you can easily measure the interest and decision-making processes of consumers as well as their reaction to advertising messages. Besides evaluating consumer behavior, eye tracking is a powerful tool to analyze websites and application – it will assist you in crafting a positive user experience.
Learn more about the different fields of eye tracking in our BLOG posts
BLOG | Latest Article – 02.12.2024
Eye Tracking in Neuromarketing: Unlocking Consumer Insights
In today’s competitive marketing landscape, understanding consumer behavior has become essential for crafting impactful designs. Neuromarketing, an interdisciplinary field combining neuroscience, psychology, and marketing, has emerged as a powerful tool to decode consumer decision-making processes. Among the techniques used in neuromarketing, eye tracking stands out as a non-invasive yet insightful method to measure visual attention and gaze behavior.
This blog post explores the role of eye tracking in neuromarketing, its advantages, and its applications across industries, demonstrating why it is shaping the future of advertising …
The following well-known institutions are already using our devices
