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Get deeper insights with eye tracking technology
Get deeper insights with
Get deeper insights
with
eye tracking technology
FREE One Month Trial: Full Eye Tracking Solution
Lite 120 hardware and InsightLab experimental software included
Eye tracking solution - built by Experts, Trusted by Researchers
Our founders and engineers bring two decades of hands-on experience designing and deploy eye tracking solutions. From Neuroscience and Psychology to Market Research and Human Factors, our team has engineered precise, reliable, and innovative tools that empower researchers to unlock deeper insights with confidence.
Eye Tracking applications within research and industry
Academic Research
In academic research, eye tracking is applied both in laboratory settings and real-world environments to study the behavioral, cognitive, and affective processes that guide human attention, learning, and memory. It provides insights into why and how people move their eyes and how visual information is perceived and processed.
Education and learning Sciences
In the learning sciences, eye tracking is used to analyze gaze and eye movement patterns to better understand students’ cognitive, social, and emotional skills. It also enables researchers to assess the effectiveness of educational methods and interventions, providing data to improve teaching strategies and learning outcomes.
Market Research and User Experience
In marketing and user experience studies, eye tracking allows researchers to measure consumers’ attention, interest, and decision-making processes, as well as their responses to advertisements. It is also a valuable tool for evaluating websites and applications, helping to optimize design and create more effective, engaging user experiences.
Explore our Eye Tracking products
BLOG | Latest Article – 9.2.2026
Psychology vs. Neuroscience: Understanding the Mind and Brain
Psychology and neuroscience are two interconnected fields that seek to unravel the mysteries of the human behavior and the mind. While they often explore similar topics – like attention, memory, and emotion – they approach them from fundamentally different angles …
The following well-known institutions are already using our solution
Optimize your research with InsightLab, our powerful software suite designed to support every stage of your experimental workflow. Tailored for both qualitative and quantitative analysis, InsightLab provides uncompromised data handling, allowing you to extract metrics for individual participants, subgroups, and entire populations. Customizable visualizations allow for easy data analysis, streamlining your research process and delivering clear insights into human behavior.
