InsightLab
InsightLab: Advanced Eye Tracking Hardware by EyeLogic
All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis by EyeLogic.
What are Eye Tracking Hardware and Software
How does eye tracking hardware work in research environments?
Eye tracking hardware uses infrared sensors and cameras to monitor the user’s eye position and movement in real-time. This data is then processed through algorithms to generate insights like heatmaps, gaze paths, and fixation points.
Eye tracking software data accuracy and synchronization explained
For meaningful results, eye tracking data accuracy is crucial. High-quality eye tracking systems like those from EyeLogic ensure millisecond-level precision, which is essential for studies requiring detailed eye movement tracking. InsightLab also supports data synchronization with other inputs like audio or screen interactions, making it ideal for complex research workflows that require synchronized multimodal data streams.
Comprehensive Eye Tracking System for Diverse Research Needs
Why InsightLab is the best eye tracking research software
InsightLab is purpose-built to meet the demands of modern researchers. From behavioral science to UX testing, the software’s flexibility and precision make it one of the best eye tracking software solutions on the market today.
Streamlined Workflow from Experiment Design to Data Analysis
Simplify your eye tracking study workflow with InsightLab
Researchers can effortlessly navigate through the entire eye tracking study workflow. The platform offers an intuitive experiment designer, robust data collection tools, and advanced analysis features. This cohesive system simplifies the process, allowing for efficient setup, execution, and interpretation of eye tracking studies.
Advanced Eye Tracking Data Analysis and Visualization
How to analyze eye tracking data effectively
Using InsightLab, researchers can apply advanced techniques for analyzing eye tracking data. From real-time monitoring to post-study heatmap generation, the software delivers precise insights from every participant’s eye gaze.
Seamless Integration with EyeLogic's Hardware Solutions
Eye tracking data synchronization with LogicOne and Lite systems
Designed to complement EyeLogic’s hardware, InsightLab integrates flawlessly with LogicOne and Lite eye trackers. This synergy ensures high-quality eye tracking data synchronization and accuracy, providing researchers with reliable datasets for their studies.
Exporting Eye Tracking Datasets in Multiple Formats
Flexible export options for comprehensive data sharing
InsightLab supports a variety of export formats, including .csv, .xlsx, .txt, .mp4, .mp3, .png, and .jpg. Researchers can easily share raw eye tracking datasets, visualizations, and analysis results, facilitating collaboration and further exploration.
EyeLogic Dedicated Support and Continuous Software Updates
Ongoing development of eye tracking systems for the future
EyeLogic continuously evolves its eye tracking systems to meet emerging research needs. With regular software updates and expert support, InsightLab stays ahead as the top eye movement tracking software solution.
Features
| Software Suite | All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis |
|---|---|
| Technology | Optimized for screen-based eye tracking research |
| Input Sensors | Compatible with all EyeLogic sensors, i.e. LogicOne and Lite |
| Additional Input Sensors | Input from webcam, audio and keyboard are included in the recordings |
| Data format | Data is stored in InsightLab project files and can be exported into various formats |
| Design Interface | Intuitive editor for an efficient design process |
|---|---|
| Stimulus Slides | Customize stimulus slides by placing stimulus components via drag-n-drop. |
| Stimulus Components | Broad range of components, such as images, videos, text, questionnaires |
| Experiment Workflow | Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design |
| Version Control | Full control over design history and experiment versions. |
| Preparation | Easy to prepare the setup using sensor previews |
|---|---|
| Dry Run | Available for a test-run of the experiment without recording any data |
| Subject Properties | Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering |
| Feedback | Instant visual feedback on participant’s eye tracking behavior. |
| Annotations | Possibilities for annotations during or after recording. |
| Synchronization | Very accurate time synchronization between the presented stimuli and the sensor input. |
| Analysis Viewer | Powerful tool which analysis and visualizes data in various contexts |
|---|---|
| Analysis Diagrams | Scan Path, Heat Map, Raw Path for individual subjects and groups |
| KPI Analysis | Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs) |
| Areas of Interest | Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped |
| Time Control | Show results either overall, at a specific time point in your experiment or for a custom time span |
| Playback | Interactively playback your experiment and overlay analysis results |
| Filter | Filter recordings based on tags, subject data or by manual input |
| Data Control | Full control over all data, recordings and analysis results |
|---|---|
| Exported data | Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay |
| Export format | Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3 |
| Min Requirements for PC | Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
|---|---|
| Recommended Requirements for PC | Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
InsightLab Features
| Software Suite | All-in-one experiment software, containing Experiment Designer, Data Collection and Data Analysis |
|---|---|
| Technology | Optimized for screen-based eye tracking research |
| Input Sensors | Compatible with all EyeLogic sensors, i.e. LogicOne and Lite |
| Additional Input Sensors | Input from webcam, audio and keyboard are included in the recordings |
| Data format | Data is stored in InsightLab project files and can be exported into various formats |
Stimulus Designer
| Design Interface | Intuitive editor for an efficient design process |
|---|---|
| Stimulus Slides | Customize stimulus slides by placing stimulus components via drag-n-drop. |
| Stimulus Components | Broad range of components, such as images, videos, text, questionnaires |
| Experiment Workflow | Fully customizable experiment workflow, using our unique graph-based editor for intuitive experiment design |
| Version Control | Full control over design history and experiment versions. |
Data Collection
| Preparation | Easy to prepare the setup using sensor previews |
|---|---|
| Dry Run | Available for a test-run of the experiment without recording any data |
| Subject Properties | Tag recordings with custom participant-specific data (e.g. age, or customized categories) for later filtering |
| Feedback | Instant visual feedback on participant’s eye tracking behavior. |
| Annotations | Possibilities for annotations during or after recording. |
| Synchronization | Very accurate time synchronization between the presented stimuli and the sensor input. |
Analysis
| Analysis Viewer | Powerful tool which analysis and visualizes data in various contexts |
|---|---|
| Analysis Diagrams | Scan Path, Heat Map, Raw Path for individual subjects and groups |
| KPI Analysis | Visualize Key Performance Indicators (KPI) for custom defined Areas of Interest (AOIs) |
| Areas of Interest | Rectangular, Circular/Ellipsoidal, Grids, Custom Shaped |
| Time Control | Show results either overall, at a specific time point in your experiment or for a custom time span |
| Playback | Interactively playback your experiment and overlay analysis results |
| Filter | Filter recordings based on tags, subject data or by manual input |
Data Export
| Data Control | Full control over all data, recordings and analysis results |
|---|---|
| Exported data | Raw gaze data, fixations, saccades, pre-calculated metrics, analysis diagrams with overlay, analysis videos with overlay |
| Export format | Excel file .csv, .xlsx, Text file .txt, Video/Image/Audio file .mp4, .png, .jpg, .mp3 |
System Specifications
| Min Requirements for PC | Intel core i5 CPU or comparable 4 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
|---|---|
| Recommended Requirements for PC | Intel core i7 CPU or comparable 8 GB RAM Microsoft Windows 10 or 11 USB-3 port (depends on sensor) |
FAQ: About InsightLab
What can eye tracking software be used for?
Eye tracking software like InsightLab is used for psychological research, UX/UI testing, marketing studies, and cognitive science. It helps capture real-time eye movement data to understand how users perceive and interact with visual content.
How accurate is InsightLab’s eye tracking data?
InsightLab delivers high eye tracking data accuracy thanks to seamless integration with EyeLogic’s LogicOne and Lite systems. Its advanced calibration and synchronization features ensure reliable results even in complex eye tracking studies.
Can I export the eye tracking dataset for external analysis?
Yes, InsightLab supports multiple export formats including .csv, .xlsx, and .mp4. You can easily share your eye tracking dataset and visualizations with collaborators or import them into other eye tracking research software for further analysis.
Is InsightLab the best free eye tracking software?
InsightLab is a professional-grade eye tracking research software. While it’s not free, it offers far greater functionality, accuracy, and data analysis features compared to free alternatives—making it one of the best eye tracking software tools available for serious researchers.